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Author: roger
AI-based marketing needs plumbers, not prophets
It will soon be 3 years since the first LLMs were launched, and we have entered a relatively…
B2B marketing: strategies to connect mental accessibility and the buying experience
In the world of B2B marketing, brands are constantly faced with the challenge of keeping their name in…
Analysis of the visibility of banner advertisements using the example of a news portal
Our digital strategist Morten wrote his bachelor’s thesis on the noticeability of banner ads on news portals. Here…
Surprise from Google: third-party cookies in Chrome are preserved
Google decided this week that it will not eliminate third-party cookies on all websites by 2025 unless the…
Case study: Google Ads conversions vs Google Analytics 4 conversions
Tihtipeale on arutelusid digiturundajate vahel, kas peaks seadistama kampaania üles Google Adsi konversioonidele või Google Analytics 4 konversioonidele….
Long-awaited TikTok paid ads in Estonia
“There is a 90 percent chance that TikTok’s advertising service will be available in Estonia from August 1,”…
Which tool is better? ChatGPT-4 or Google Gemini
Tehisintellekti maailmas on kaks suurkuju esile tõusnud: ChatGPT-4 ning uusim ChatGPT-4o OpenAI’lt ja Gemini Ultra ning Gemini 1.5…
What to do if the GA4 stats have dropped a lot due to the refusal of “cookies”?
Kui Google tõi turule 6. märtsil Consent Mode nimelise uuenduse, nähti selles eelkõige võimalust siduda oma CMP (Consent…
3 exciting developments in advertising technology
A three-member Media House delegation participated in the NextM advertising technology conference held at the end of April….
European Accessibility Act is coming in 2025
Valmista oma ettevõtte veebileht nõuetekohaseks enne 28. juunit 2025 Alates 28. juunist 2025 hakkab Euroopa Liidu majandusruumis kehtima European…
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