Deepfake is a technology that uses artificial intelligence and machine learning to create images and videos with a high level of realism. Such content can include changing facial expressions, replacing body parts or generating entire scenes. While the development of deepfake raises ethical and security issues, it also opens up new opportunities for marketing, entertainment and education.
Brand apps for creating model banners without a photo session
Brands can use deepfake to quickly and cost-effectively create new banners from existing modelled imagery. A traditional photo shoot requires the involvement of studio costs, a professional crew and modeling fees, which can take days and be costly. Deepfake’s workflow allows you to generate diverse visuals by replacing backgrounds, clothing or lighting without having to take new photos. In addition, banners tailored to the target audience can be created in real time, increasing the effectiveness and organic engagement of campaigns.
AI avatars for self-development and user-generated content
AI avatars act as virtual tutors or coaches, allowing users to practice language, yoga or other skills interactively and with instant feedback. Such avatars reduce social anxiety and increase motivation. Brands are encouraging customers to create avatar-based content to be added to official channels, where it drives user-generated content (UGC) growth.
Lipsync technology for translating and dubbing videos
Thanks to lipsync technology, the performers’ lip movements automatically adapt to the translated speech text, preserving the emotion and expressiveness of the original video. Video dubbing and multilingual translation is done in minutes, compared to traditional dubbing which can take hours or days. This solution allows film studios and marketing departments to distribute content globally without losing visual coherence or the personality of the performer.
Watch the short clip produced by Media House, where our digital specialist Vadim talks in Estonian, English and French.
Deepfakes, AI avatars and lipsync technology are transforming marketing. These tools offer brands flexibility, speed and cost efficiency, enabling the creation of multi-targeted and targeted campaigns. However, it is important to ensure ethical guidelines are followed and authentication solutions are used to maintain the credibility of content and protect consumers from fraud.
