{"id":6192,"date":"2024-11-21T09:38:51","date_gmt":"2024-11-21T09:38:51","guid":{"rendered":"https:\/\/mediahouse.ee\/?post_type=project&#038;p=6192"},"modified":"2025-10-27T13:25:16","modified_gmt":"2025-10-27T13:25:16","slug":"carglassi-turuliidri-positsiooni-hoidmine-ja-taiustamine","status":"publish","type":"project","link":"https:\/\/mediahouse.ee\/en\/project\/carglassi-turuliidri-positsiooni-hoidmine-ja-taiustamine\/","title":{"rendered":"Carglassi turuliidri positsiooni hoidmine ja t\u00e4iustamine"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6192\" class=\"elementor elementor-6192\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-1c76d76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c76d76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b395ceb\" data-id=\"b395ceb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31542d3 elementor-widget elementor-widget-image_slider_slope\" data-id=\"31542d3\" data-element_type=\"widget\" data-widget_type=\"image_slider_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"image-slider\">\r\n      <!-- slider - start -->\r\n      <div class=\"swiper-container slider-31542d3\">\r\n        <div class=\"swiper-wrapper\">\r\n\r\n                      <div class=\"swiper-slide\">\r\n              <div class=\"single-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/11\/carglass-casestudy-2.jpg\" title=\"carglass casestudy 2\" alt=\"carglass casestudy 2\" loading=\"lazy\" \/>              <\/div>\r\n            <\/div>\r\n          \r\n        <\/div>\r\n      <\/div>\r\n      <!-- slider - end -->\r\n      <!-- slider navigation - start -->\r\n      <div class=\"slider--nav slider--nav-31542d3\">\r\n        <div class=\"slider--nav-prev\">\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 43.75 43.564\"><title>arrow-left<\/title><path d=\"M22.612.343l.69.691h0a1.171,1.171,0,0,1,0,1.656L5.87,20.122H42.579a1.172,1.172,0,0,1,1.172,1.172v.976a1.172,1.172,0,0,1-1.172,1.172H5.87L23.3,40.873h0a1.171,1.171,0,0,1,0,1.656l-.69.692a1.174,1.174,0,0,1-1.658,0L.344,22.611h0a1.172,1.172,0,0,1,0-1.657L20.954.343A1.174,1.174,0,0,1,22.612.343Z\" transform=\"translate(0 0)\"><\/path><\/svg>        <\/div>\r\n        <div class=\"slider--nav-next\">\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 43.75 43.564\"><title>arrow<\/title><path d=\"M1027.744,1417.179l20.61,20.61a1.172,1.172,0,0,1,0,1.658l-20.61,20.611a1.174,1.174,0,0,1-1.658,0l-.69-.692a1.171,1.171,0,0,1,0-1.657l17.431-17.431h-36.708a1.172,1.172,0,0,1-1.172-1.172v-.976a1.172,1.172,0,0,1,1.172-1.172h36.708l-17.431-17.431a1.171,1.171,0,0,1,0-1.657l.69-.691A1.174,1.174,0,0,1,1027.744,1417.179Z\" transform=\"translate(-1004.947 -1416.836)\"><\/path><\/svg>        <\/div>\r\n      <\/div>\r\n      <!-- slider navigation - end -->\r\n    <\/div>\r\n        <script>\r\n        (function($) {\r\n            \"use strict\";\r\n            $(window).on('load', function() {\r\n                let options31542d3 = {\"loop\":true,\"speed\":2000,\"slidesPerView\":1,\"spaceBetween\":0,\"resizeObserver\":true,\"autoplay\":{\"delay\":2000,\"disableOnInteraction\":false},\"navigation\":{\"nextEl\":\".slider--nav-31542d3 .slider--nav-next\",\"prevEl\":\".slider--nav-31542d3 .slider--nav-prev\"}};\r\n                \r\n                if (false) {\r\n                    options31542d3['runCallbacksOnInit'] = true;\r\n                    options31542d3['init'] = false;\r\n                }\r\n                let swiper31542d3 = new Swiper('.slider-31542d3', options31542d3);\r\n                if (false) {\r\n                    swiper31542d3.on('init', function(){ \r\n                        let offer = $(\".slider--nav-numbers-31542d3\");\r\n                        if (swiper31542d3.slides.length < 10) {\r\n                            offer.html('0' + (swiper31542d3.activeIndex +  1) + ' \/ ' + '0' + swiper31542d3.slides.length); \r\n                        } else {\r\n                            offer.html((swiper31542d3.activeIndex +  1) + ' \/ ' + swiper31542d3.slides.length); \r\n                        }\r\n                    });\r\n                    swiper31542d3.on('transitionEnd', function(){ \r\n                        let offer = $(\".slider--nav-numbers-31542d3\");\r\n                        if (swiper31542d3.slides.length < 10) {\r\n                            offer.html('0' + (swiper31542d3.activeIndex +  1) + ' \/ ' + '0' + swiper31542d3.slides.length); \r\n                        } else {\r\n                            offer.html((swiper31542d3.activeIndex +  1) + ' \/ ' + swiper31542d3.slides.length); \r\n                        }\r\n                    });\r\n                    swiper31542d3.init();\r\n                }\r\n                \r\n            });\r\n        })(jQuery);\r\n    <\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-b09735c background-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b09735c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd3d80c\" data-id=\"fd3d80c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d64eec elementor-widget elementor-widget-paragraph_slope\" data-id=\"6d64eec\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph light-1\">\r\n          <p>Ajavahemikul 2024. aasta n\u00e4dalad 1\u201334 keskendus Carglass turuliidri positsiooni kindlustamisele strateegilise meediamixi ja sihtimise optimeerimise abil. Kampaania eesm\u00e4rgid h\u00f5lmasid br\u00e4nditeadlikkuse suurendamist v\u00e4hemalt 85% katvusega sagedusega 3 kordust n\u00e4dalas ja broneeringu maksumuse v\u00e4hendamist alla 15 euro.<\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-e88b671 background-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e88b671\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9bd28d\" data-id=\"e9bd28d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62edb14 elementor-widget elementor-widget-text-editor\" data-id=\"62edb14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Peamised tegevused ja tulemused:<\/strong><\/p><ul><li><strong>Meediamixi optimeerimine<\/strong>: 2024. aastal suurendati investeeringuid digitaalsesse meediasse (+138%) ja raadiosse (+27%), v\u00e4hendades samal ajal televisiooni osakaalu. Need muudatused t\u00f5id kaasa t\u00f5husama kulude kasutamise ja k\u00f5rgema ROAS-i.<\/li><li><strong>Sihtimise strateegia<\/strong>: Sihtr\u00fchm A25-65 saavutati ~92% katvusega, samal ajal laiendati digimeedias sihtimist teadvustamisele, mis t\u00f5i paremad tulemused ja rohkem orgaanilisi konversioone.<\/li><li><strong>Tulemused<\/strong>: 2024. aasta jooksul broneeringute arv kasvas 13,2%, konversioonim\u00e4\u00e4r 49,7% (+5,1pp). Broneeringu maksumus v\u00e4henes 13,26 euroni (-4,5%).<\/li><li><strong>Anal\u00fc\u00fcs ja strateegia t\u00f5husus<\/strong>: Laiem sihtr\u00fchm ja andmep\u00f5hine l\u00e4henemine aitasid saavutada stabiilset kasvu k\u00f5igis vanuser\u00fchmades.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-3317a82 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"3317a82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92dca59\" data-id=\"92dca59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e2dbb3 elementor-widget elementor-widget-heading_slope\" data-id=\"3e2dbb3\" data-element_type=\"widget\" data-widget_type=\"heading_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"heading heading-large light-1 \">\r\n      <p>Loe, kuidas Carglass hoiab turuliidri positsiooni!<\/p>    <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dfa448e\" data-id=\"dfa448e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fce26d elementor-widget elementor-widget-button_slope\" data-id=\"8fce26d\" data-element_type=\"widget\" data-widget_type=\"button_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <a\r\n    class=\"button\"\r\n     href=https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/11\/Carglass.pdf            >\r\n      Kl\u00f5psa siia!    <\/a>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6194,"template":"","class_list":["post-6192","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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