{"id":6163,"date":"2024-11-18T07:33:24","date_gmt":"2024-11-18T07:33:24","guid":{"rendered":"https:\/\/mediahouse.ee\/?post_type=project&#038;p=6163"},"modified":"2025-10-27T13:22:51","modified_gmt":"2025-10-27T13:22:51","slug":"luminor-case-study","status":"publish","type":"project","link":"https:\/\/mediahouse.ee\/en\/project\/luminor-case-study\/","title":{"rendered":"Luminor Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6163\" class=\"elementor elementor-6163\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-1c76d76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c76d76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b395ceb\" data-id=\"b395ceb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31542d3 elementor-widget elementor-widget-image_slider_slope\" data-id=\"31542d3\" data-element_type=\"widget\" data-widget_type=\"image_slider_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"image-slider\">\r\n      <!-- slider - start -->\r\n      <div class=\"swiper-container slider-31542d3\">\r\n        <div class=\"swiper-wrapper\">\r\n\r\n                      <div class=\"swiper-slide\">\r\n              <div class=\"single-image\">\r\n                <img decoding=\"async\" src=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/11\/luminor_casestudy_cover2.jpg\" title=\"luminor_casestudy_cover2\" alt=\"luminor_casestudy_cover2\" loading=\"lazy\" \/>              <\/div>\r\n            <\/div>\r\n          \r\n        <\/div>\r\n      <\/div>\r\n      <!-- slider - end -->\r\n      <!-- slider navigation - start -->\r\n      <div class=\"slider--nav slider--nav-31542d3\">\r\n        <div class=\"slider--nav-prev\">\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 43.75 43.564\"><title>arrow-left<\/title><path d=\"M22.612.343l.69.691h0a1.171,1.171,0,0,1,0,1.656L5.87,20.122H42.579a1.172,1.172,0,0,1,1.172,1.172v.976a1.172,1.172,0,0,1-1.172,1.172H5.87L23.3,40.873h0a1.171,1.171,0,0,1,0,1.656l-.69.692a1.174,1.174,0,0,1-1.658,0L.344,22.611h0a1.172,1.172,0,0,1,0-1.657L20.954.343A1.174,1.174,0,0,1,22.612.343Z\" transform=\"translate(0 0)\"><\/path><\/svg>        <\/div>\r\n        <div class=\"slider--nav-next\">\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 43.75 43.564\"><title>arrow<\/title><path d=\"M1027.744,1417.179l20.61,20.61a1.172,1.172,0,0,1,0,1.658l-20.61,20.611a1.174,1.174,0,0,1-1.658,0l-.69-.692a1.171,1.171,0,0,1,0-1.657l17.431-17.431h-36.708a1.172,1.172,0,0,1-1.172-1.172v-.976a1.172,1.172,0,0,1,1.172-1.172h36.708l-17.431-17.431a1.171,1.171,0,0,1,0-1.657l.69-.691A1.174,1.174,0,0,1,1027.744,1417.179Z\" transform=\"translate(-1004.947 -1416.836)\"><\/path><\/svg>        <\/div>\r\n      <\/div>\r\n      <!-- slider navigation - end -->\r\n    <\/div>\r\n        <script>\r\n        (function($) {\r\n            \"use strict\";\r\n            $(window).on('load', function() {\r\n                let options31542d3 = {\"loop\":true,\"speed\":2000,\"slidesPerView\":1,\"spaceBetween\":0,\"resizeObserver\":true,\"autoplay\":{\"delay\":2000,\"disableOnInteraction\":false},\"navigation\":{\"nextEl\":\".slider--nav-31542d3 .slider--nav-next\",\"prevEl\":\".slider--nav-31542d3 .slider--nav-prev\"}};\r\n                \r\n                if (false) {\r\n                    options31542d3['runCallbacksOnInit'] = true;\r\n                    options31542d3['init'] = false;\r\n                }\r\n                let swiper31542d3 = new Swiper('.slider-31542d3', options31542d3);\r\n                if (false) {\r\n                    swiper31542d3.on('init', function(){ \r\n                        let offer = $(\".slider--nav-numbers-31542d3\");\r\n                        if (swiper31542d3.slides.length < 10) {\r\n                            offer.html('0' + (swiper31542d3.activeIndex +  1) + ' \/ ' + '0' + swiper31542d3.slides.length); \r\n                        } else {\r\n                            offer.html((swiper31542d3.activeIndex +  1) + ' \/ ' + swiper31542d3.slides.length); \r\n                        }\r\n                    });\r\n                    swiper31542d3.on('transitionEnd', function(){ \r\n                        let offer = $(\".slider--nav-numbers-31542d3\");\r\n                        if (swiper31542d3.slides.length < 10) {\r\n                            offer.html('0' + (swiper31542d3.activeIndex +  1) + ' \/ ' + '0' + swiper31542d3.slides.length); \r\n                        } else {\r\n                            offer.html((swiper31542d3.activeIndex +  1) + ' \/ ' + swiper31542d3.slides.length); \r\n                        }\r\n                    });\r\n                    swiper31542d3.init();\r\n                }\r\n                \r\n            });\r\n        })(jQuery);\r\n    <\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-b09735c background-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b09735c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd3d80c\" data-id=\"fd3d80c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d64eec elementor-widget elementor-widget-paragraph_slope\" data-id=\"6d64eec\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph light-1\">\r\n          <p>Luminori \"Tuleviku sina\" kampaania keskendus inimeste teadvustamisele nende finantsilise, vaimse ja f\u00fc\u00fcsilise tervise tuleviku t\u00e4htsusest. Kampaania raames loodi tehisintellekti abil tuleviku avatarid, et n\u00e4idata osalejatele, milline v\u00f5ib olla nende elu 20 aasta p\u00e4rast. Kasutades sisuturundust, AI-tehnoloogiat ja mitmekesist meediakampaaniat (sh TV, raadio, v\u00e4lireklaam), suudeti edukalt kaasata sihtr\u00fchma ja muuta br\u00e4ndi tajumist. Kampaania tulemusel saavutati ulatuslik katvus ning t\u00f5steti teadlikkust finants- ja terviseotsuste olulisusest.<\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-e88b671 background-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e88b671\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9bd28d\" data-id=\"e9bd28d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-3317a82 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"3317a82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92dca59\" data-id=\"92dca59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e2dbb3 elementor-widget elementor-widget-heading_slope\" data-id=\"3e2dbb3\" data-element_type=\"widget\" data-widget_type=\"heading_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"heading heading-large light-1 \">\r\n      <p>Loe rohkem Luminori innovaatilisest kampaaniast \"Tuleviku sina\" ja saa teada, kuidas iga otsus kujundab Sinu tulevikku.\u00a0<\/p>    <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dfa448e\" data-id=\"dfa448e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fce26d elementor-widget elementor-widget-button_slope\" data-id=\"8fce26d\" data-element_type=\"widget\" data-widget_type=\"button_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <a\r\n    class=\"button\"\r\n     href=https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/11\/Tuleviku-sina.pdf            >\r\n      Kl\u00f5psa siia!    <\/a>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6165,"template":"","class_list":["post-6163","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Luminor Case Study - Media House<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediahouse.ee\/en\/project\/luminor-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luminor Case Study - Media House\" \/>\n<meta property=\"og:description\" content=\"arrow-left arrow Luminori &#8220;Tuleviku sina&#8221; kampaania keskendus inimeste teadvustamisele nende finantsilise, vaimse ja f\u00fc\u00fcsilise tervise tuleviku t\u00e4htsusest. 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