{"id":7573,"date":"2025-04-15T08:48:57","date_gmt":"2025-04-15T08:48:57","guid":{"rendered":"https:\/\/mediahouse.ee\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/"},"modified":"2026-03-27T07:47:59","modified_gmt":"2026-03-27T07:47:59","slug":"nextm-2025-key-findings-the-future-of-media-and-advertising","status":"publish","type":"post","link":"https:\/\/mediahouse.ee\/en\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/","title":{"rendered":"NextM 2025 key findings: the future of media and advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7573\" class=\"elementor elementor-7573 elementor-6793\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62ab3b10 e-flex e-con-boxed e-con e-parent\" data-id=\"62ab3b10\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-736695a0 elementor-widget elementor-widget-text-editor\" data-id=\"736695a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>Media House participated in <em>NextM &#8211;<\/em>one of the leading events focusing on the future of media, marketing and technology, organised by GroupM. The event brings together industry leaders, innovators and decision makers to discuss trends and strategies shaping the digital landscape. In this post, we will share key insights and exciting ideas that are relevant for anyone who wants to stay at the forefront of developments.  <\/strong>\n\n&nbsp;\n<ul>\n \t<li class=\"\" data-start=\"295\" data-end=\"575\">\n<p class=\"\" data-start=\"297\" data-end=\"575\"><strong data-start=\"297\" data-end=\"335\">Generation Alpha: a new challenge<\/strong><br data-start=\"335\" data-end=\"338\">Generation Alpha, which turns 15 this year, requires a new approach from marketers. Their attention spans are 37% shorter than Gen Z and 58% shorter than millennials, so communication channels and messages need to be carefully adapted. <\/p>\n<\/li>\n \t<li class=\"\" data-start=\"577\" data-end=\"852\">\n<p class=\"\" data-start=\"579\" data-end=\"852\"><strong data-start=\"579\" data-end=\"629\">Has advertising become boring? Can AI help? <\/strong><br data-start=\"629\" data-end=\"632\">The good old question: has advertising become boring? Artificial intelligence may have the answer. Google Cloud&#8217;s <em data-start=\"751\" data-end=\"758\">VEO 2<\/em> prototype demonstrated exciting creative solutions that point to the potential of AI to bring campaigns to life.  <\/p>\n<\/li>\n \t<li class=\"\" data-start=\"854\" data-end=\"1090\">\n<p class=\"\" data-start=\"856\" data-end=\"1090\"><strong data-start=\"856\" data-end=\"894\">AI agents: key trend for 2025 <\/strong><br data-start=\"894\" data-end=\"897\">The development of complex and multifunctional AI agents is a clear trend. Systems enable an integrated and intelligent approach to marketing, automating complex processes. <\/p>\n<\/li>\n \t<li class=\"\" data-start=\"1092\" data-end=\"1399\">\n<p class=\"\" data-start=\"1094\" data-end=\"1399\"><strong data-start=\"1094\" data-end=\"1127\">Meta and Llama 4 integration<\/strong><br data-start=\"1127\" data-end=\"1130\">Meta has announced the widespread implementation of Llama 4 in its products Ray-Ban + Meta smart glasses, WhatsApp and Messenger (AI chat, image and reply generation). In social media, content is automatically translated into the local language and synchronised with lip movement. <\/p>\n<\/li>\n \t<li class=\"\" data-start=\"1401\" data-end=\"1747\">\n<p class=\"\" data-start=\"1403\" data-end=\"1747\"><strong data-start=\"1403\" data-end=\"1432\">Personality always wins<\/strong><br data-start=\"1432\" data-end=\"1435\">A good example was Snickers&#8217; EURO24 campaign with Jos\u00e9 Mourinho. Using OpenAI, Synthesia and ElevenLabs technologies, an AI-based, highly personalised ad was created. Biggest challenge? Reaching Jos\u00e9 himself. <a class=\"\" href=\"https:\/\/www.creativebrief.com\/agency\/tpm\/case-studies\/snickers-own-goal-ai\" target=\"_new\" rel=\"noopener\" data-start=\"1645\" data-end=\"1746\">See the case study here.<\/a>   <\/p>\n<\/li>\n \t<li class=\"\" data-start=\"1749\" data-end=\"1991\">\n<p class=\"\" data-start=\"1751\" data-end=\"1991\"><strong data-start=\"1751\" data-end=\"1802\">Zero-Party Data: privacy-based targeting<\/strong><br data-start=\"1802\" data-end=\"1805\">As privacy requirements increase, the focus is shifting from individual-level to persona-based targeting. Zero-Party Data solutions enable efficient, yet privacy-respecting advertising. <\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Media House participated in NextM &#8211;one of the leading events focusing on the future of media, marketing and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,41,22],"tags":[],"class_list":["post-7573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development-en","category-news-from","category-technology-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NextM 2025 key findings: the future of media and advertising - Media House<\/title>\n<meta name=\"description\" content=\"Media House participated in nextM- one of the leading events focusing on the future of media, marketing and technology, organised by GroupM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediahouse.ee\/en\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NextM 2025 key findings: the future of media and advertising - Media House\" \/>\n<meta property=\"og:description\" content=\"Media House participated in nextM- one of the leading events focusing on the future of media, marketing and technology, organised by GroupM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediahouse.ee\/en\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Media House\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaHouseEstonia\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T08:48:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T07:47:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2025\/04\/nextM_2025_logo-light-blue3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1070\" \/>\n\t<meta property=\"og:image:height\" content=\"602\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vadim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vadim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediahouse.ee\/en\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediahouse.ee\/en\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/\"},\"author\":{\"name\":\"Vadim\",\"@id\":\"https:\/\/mediahouse.ee\/en\/#\/schema\/person\/183b8ffd1be5b586d5048ccbbc364732\"},\"headline\":\"NextM 2025 key findings: the future of media and advertising\",\"datePublished\":\"2025-04-15T08:48:57+00:00\",\"dateModified\":\"2026-03-27T07:47:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediahouse.ee\/en\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/\"},\"wordCount\":291,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mediahouse.ee\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mediahouse.ee\/en\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2025\/04\/nextM_2025_logo-light-blue3.png\",\"articleSection\":[\"Development\",\"News from\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mediahouse.ee\/en\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediahouse.ee\/en\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/\",\"url\":\"https:\/\/mediahouse.ee\/en\/2025\/04\/15\/nextm-2025-key-findings-the-future-of-media-and-advertising\/\",\"name\":\"NextM 2025 key findings: the future of media and advertising - 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