{"id":6654,"date":"2025-02-10T11:46:30","date_gmt":"2025-02-10T11:46:30","guid":{"rendered":"https:\/\/mediahouse.ee\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/"},"modified":"2026-03-27T07:50:32","modified_gmt":"2026-03-27T07:50:32","slug":"tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel","status":"publish","type":"post","link":"https:\/\/mediahouse.ee\/en\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/","title":{"rendered":"TV3 closes Russian-language channel 3+ and launches new TV3 Gold channel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6654\" class=\"elementor elementor-6654 elementor-6650\">\n\t\t\t\t<div class=\"elementor-element elementor-element-784df120 e-flex e-con-boxed e-con e-parent\" data-id=\"784df120\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-185a7047 elementor-widget elementor-widget-text-editor\" data-id=\"185a7047\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6652 alignright\" src=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2025\/02\/tv3-gold-300x169.jpg\" alt=\"\" width=\"521\" height=\"294\" srcset=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2025\/02\/tv3-gold-300x169.jpg 300w, https:\/\/mediahouse.ee\/wp-content\/uploads\/2025\/02\/tv3-gold-1024x576.jpg 1024w, https:\/\/mediahouse.ee\/wp-content\/uploads\/2025\/02\/tv3-gold-768x432.jpg 768w, https:\/\/mediahouse.ee\/wp-content\/uploads\/2025\/02\/tv3-gold-1536x864.jpg 1536w, https:\/\/mediahouse.ee\/wp-content\/uploads\/2025\/02\/tv3-gold-2048x1152.jpg 2048w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/strong>\n\n<strong>TV3 closes Russian-language channel 3+ and launches new TV3 Gold<\/strong>.\n\nIn a month&#8217;s time, On 9 March, the current Russian-language channel 3+ will cease broadcasting, giving way to the new TV channel TV3 Gold. A new channel is launched 10 March at 00.00.   \n\nThe closure of 3+ is due to a decline in demand from Russian-speaking audiences and advertisers. At the same time, demand for quality content in Estonian remains high. TV3 Gold will offer diverse programming, combining beloved nostalgia and fresh series. International hits such as &#8220;Yellowstone&#8221;, &#8220;Beverly Hills, 90210&#8221;, &#8220;Narcos&#8221;, &#8220;X-Files&#8221; and &#8220;Ally McBeal&#8221;, as well as local favourites such as &#8220;Malaysia&#8221;, &#8220;Tenerife&#8221; and &#8220;Home in the City&#8221;, will be among the hits to be broadcast. In addition, the channel offers a varied selection of films that will appeal to both seasoned viewers and the younger generation who want to discover retro culture.    \n\n<strong>TV3 Group&#8217;s new composition<\/strong>\nAs of 10 March, TV3 Grupp&#8217;s Estonian media portfolio includes TV3, TV6, TV3 Life, TV3 Gold, FX, FX Life, National Geographic, Nickelodeon, Nick Junior and the radio stations Star FM, Star FM Eesti, Star FM+ and Power Hit Radio, as well as the online platform Buduaar.\n\nFollow our newsletter to keep up to date with all the latest news and updates in advertising and media.\n\nSource: TV3\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TV3 closes Russian-language channel 3+ and launches new TV3 Gold. In a month&#8217;s time, On 9 March, the&#8230;<\/p>\n","protected":false},"author":8,"featured_media":6653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-6654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TV3 closes Russian-language channel 3+ and launches new TV3 Gold channel - Media House<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediahouse.ee\/en\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV3 closes Russian-language channel 3+ and launches new TV3 Gold channel - Media House\" \/>\n<meta property=\"og:description\" content=\"TV3 closes Russian-language channel 3+ and launches new TV3 Gold. In a month&#8217;s time, On 9 March, the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediahouse.ee\/en\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/\" \/>\n<meta property=\"og:site_name\" content=\"Media House\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaHouseEstonia\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T11:46:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T07:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2025\/02\/tv3-gold-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Media House\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Media House\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediahouse.ee\/en\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediahouse.ee\/en\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/\"},\"author\":{\"name\":\"Media House\",\"@id\":\"https:\/\/mediahouse.ee\/en\/#\/schema\/person\/01529fb3b2fcf10fe9e9e66750341f6e\"},\"headline\":\"TV3 closes Russian-language channel 3+ and launches new TV3 Gold channel\",\"datePublished\":\"2025-02-10T11:46:30+00:00\",\"dateModified\":\"2026-03-27T07:50:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediahouse.ee\/en\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/\"},\"wordCount\":221,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mediahouse.ee\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mediahouse.ee\/en\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2025\/02\/tv3-gold-scaled.jpg\",\"articleSection\":[\"News from\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mediahouse.ee\/en\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediahouse.ee\/en\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/\",\"url\":\"https:\/\/mediahouse.ee\/en\/2025\/02\/10\/tv3-closes-russian-language-channel-3-and-launches-new-tv3-gold-channel\/\",\"name\":\"TV3 closes Russian-language channel 3+ and launches new TV3 Gold channel - 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