{"id":6532,"date":"2024-02-12T04:45:21","date_gmt":"2024-02-12T04:45:21","guid":{"rendered":"https:\/\/mediahouse.ee\/2024\/02\/12\/consent-mode-the-bridge-between-data-protection-and-marketing\/"},"modified":"2026-03-27T07:56:58","modified_gmt":"2026-03-27T07:56:58","slug":"consent-mode-the-bridge-between-data-protection-and-marketing","status":"publish","type":"post","link":"https:\/\/mediahouse.ee\/en\/2024\/02\/12\/consent-mode-the-bridge-between-data-protection-and-marketing\/","title":{"rendered":"Consent Mode &#8211; the bridge between data protection and marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6532\" class=\"elementor elementor-6532 elementor-723\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-eaf6cf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaf6cf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81c71c\" data-id=\"d81c71c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-085aa89 elementor-widget elementor-widget-paragraph_slope\" data-id=\"085aa89\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p><em>Artikkel on kirjutatud koost\u00f6\u00f6s advokaadib\u00fcroo<a href=\"https:\/\/www.njordlaw.com\/et\/tea-kookmaa\">\u00a0Njord vandeadvokaadi ja CTO Tea Kookmaaga.<\/a><\/em><\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f83738 elementor-widget elementor-widget-heading_slope\" data-id=\"2f83738\" data-element_type=\"widget\" data-widget_type=\"heading_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"heading heading-medium dark-1 \">\r\n      <p>Sissejuhatus<\/p>    <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-050b4c0 elementor-widget elementor-widget-paragraph_slope\" data-id=\"050b4c0\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p>L\u00e4inud n\u00e4dalal avaldatud artikliga hakkas vaikselt ka Eesti turundajate seas levima info, et alates 6. m\u00e4rtsist tuleb Euroopa majandusruumis tegutsevatel kaupmeestel oma e-keskkondades v\u00f5tta kasutusele Consent Mode, garanteerimaks k\u00f5ikide Google-i teenuste t\u00e4iemahuline toimivus ning vastavus erinevatele Euroopa Liidus kehtivatele isikuandmete kaitse alastele \u00f5igusaktidele. L\u00fchidalt t\u00e4hendab Consent Mode, et info kasutajapoolse n\u00f5usoleku kohta k\u00fcpsiste kasutamise osas edastatakse Google tagile, mis muudab vastavalt sellele oma funktsionaalsust.<\/p><p>\u00a0<\/p><p><i>Tegemist on olulise sammuga selle suunas, et ettev\u00f5tetel oleks v\u00f5imalik kasutada Google\u2019i teenuseid koosk\u00f5las Euroopa Parlamendi ja N\u00f5ukogu (EL) 679\/2016 m\u00e4\u00e4rusega ehk andmekaitse \u00fcldm\u00e4\u00e4rusega (GDPR), \u00fctleb NJORD Advokaadib\u00fcroo tehnoloogiajuht ja andmekaitse ekspert Tea Kookmaa. Juba ammu on Euroopa Kohus GDPRi valguses \u00f6elnud, et k\u00fcpsiseid ning sarnaseid tehnoloogiaid tohib kasutaja brauserisse paigaldada ainult kasutaja eelneval n\u00f5usolekul. Sealjuures, isikuandmete vastutav t\u00f6\u00f6tleja (ettev\u00f5te, kes kasutab Google\u2019i teenuseid) peab teadma, kes kasutajatest on oma n\u00f5usoleku andnud ja kes mitte.<\/i><\/p><p>\u00a0<\/p><p>Consent Mode-i primaarne eesm\u00e4rk on siiski luua pretsedent, kogumaks andmeid kasutajate kohta, kes pole andnud n\u00f5usolekuid, mille abil Google-i t\u00f6\u00f6riistu tavaolukorras kasutada saaks. See t\u00e4hendab, et kasutajatelt, kes pole n\u00f5usolekut andnud, kogutakse anon\u00fc\u00fcmseid signaale, mille abil modelleeritakse konversioone (Google Ads) v\u00f5i infot kasutajak\u00e4itumise kohta (GA).<\/p><p>\u00a0<\/p><p>See t\u00e4hendab, et kui kasutaja on lehel m\u00e4\u00e4ranud oma eelistused k\u00fcpsiste kasutamise osas, edastatakse lehel k\u00e4ivitatud Google Tag-ile informatsioon, Consent Mode v\u00f5imaldab saata edasi neli erinevat parameetrit (algup\u00e4raselt kaks, ent hiljuti avalikustatud Consent Mode V2 lisas veel kaks lisaparameetrit):<\/p><p>\u00a0<\/p><ul><li>Ad_storage \u2013 m\u00e4\u00e4rab, kas kasutaja on n\u00f5us turunduslike k\u00fcpsiste talletamisega brauseri m\u00e4lus<\/li><li>Analytics_storage \u2013 m\u00e4\u00e4rab, kas kasutaja on n\u00f5us anal\u00fc\u00fctiliste k\u00fcpsiste talletamisega brauseri m\u00e4lus<\/li><li>Ad_user_data \u2013 m\u00e4\u00e4rab, kas kasutaja on n\u00f5us, et tema isikustatud andmeid kogutakse reklaamimise eesm\u00e4rkidel<\/li><li>Ad_personalization \u2013 m\u00e4\u00e4rab, kas kasutaja on n\u00f5us, et reklaame isikustatakse vastavalt nende isiklikele andmetele<\/li><\/ul><p>\u00a0<\/p><p>V2 poolt lisatud parameetrid (ad_user_data ning ad_personalization) on oma eelk\u00e4ijatest sellev\u00f5rra erinevad, et nad ei oma mingit m\u00f5ju Gtagi toimivusele veebilehel. M\u00f5lemad pannakse kaasa iga p\u00e4ringuga Google teenustele, kirjeldades, kas ja kuidas neil on \u00f5igus kasutajate andmeid kasutada.<\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-57b77e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57b77e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5fd31c\" data-id=\"d5fd31c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b323b26 elementor-widget elementor-widget-heading_slope\" data-id=\"b323b26\" data-element_type=\"widget\" data-widget_type=\"heading_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"heading heading-medium dark-1 \">\r\n      <h2>Kuidas implementeerida Consent Mode-i kasutades GTM-i<\/h2>    <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ac0b0 elementor-widget elementor-widget-paragraph_slope\" data-id=\"e4ac0b0\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p>Consent Mode-i implementeerimiseks on erinevaid meetodeid, ent \u00fcks lihtsamaid viise on kasutada kombinatsiooni GTM-ist ning Google-i poolt heakskiidetud CMP-st (Consent Management Platform). Kuigi on v\u00f5imalik luua ka oma s\u00fcsteem kasutajate heakskiidu manageerimiseks, v\u00f5imaldab eelmainitud CMP kasutamine kasutada juba etteloodud tag template-sid, mille abil saab v\u00f5tta kasutajapoolse sisendi ning selle edastada k\u00f5ikidele GTM-is loodud tagidele.<\/p><p>\u00a0<\/p><p>Nimekirjaga Google-i poolt sertifitseeritud CMP-dest on v\u00f5imalik tutvuda\u00a0<a href=\"https:\/\/support.google.com\/admanager\/answer\/13554116?hl=en#zippy=%2Cgoogle-certified-cmps\">Google Suppordi kodulehel<\/a>. Kui siit valida n\u00e4itekst CookieFirst, oleks j\u00e4rgmiseks sammuks sealses keskkonnas konto registreerimine ning API v\u00f5tme loomine. Kui see on tehtud, saab GTM-is lisada oma workspace-i uue tag-i ning selle t\u00fc\u00fcbiks valida \u201cCookieFirst CMP integration\u201d.\u00a0<\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd6d6c elementor-widget elementor-widget-spacer\" data-id=\"4bd6d6c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f308da e-flex e-con-boxed e-con e-parent\" data-id=\"6f308da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c75b5 elementor-widget elementor-widget-image\" data-id=\"49c75b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"253\" src=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt1-300x253-1.png\" class=\"attachment-large size-large wp-image-6383\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc445f4 elementor-widget elementor-widget-spacer\" data-id=\"cc445f4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c908e91 elementor-widget elementor-widget-paragraph_slope\" data-id=\"c908e91\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p>Kui API v\u00f5ti on lisatud, v\u00f5ib \u201cDefault Consent Mode settings\u201d alt valida, mis on erinevate heakskiitude staatused enne kasutajapoolse sisendi saamist. Vaikimisi on k\u00f5ikide staatuseks\u00a0<i>false<\/i>. See tuleneb j\u00e4llegi andmekaitse\u00f5igusest \u2013 GDPRi j\u00e4rgi peab n\u00f5usolek olema antud vabatahtlikult ning andmesubjekt n\u00f5usoleku andmiseks tegema ise aktiivse tahteavalduse. Teisis\u00f5nu, GDPRi j\u00e4rgi kehtib nn\u00a0<i>opt in<\/i>, mitte\u00a0<i>opt out\u00a0<\/i>p\u00f5him\u00f5te.<\/p><p>\u00a0<\/p><p>Kui see on tehtud, tuleb\u00a0<i>trigger<\/i>-iks valida \u201cConsent Initialization\u201d ning tag salvestada.\u00a0<\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba2977 elementor-widget elementor-widget-spacer\" data-id=\"9ba2977\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a936b34 e-flex e-con-boxed e-con e-parent\" data-id=\"a936b34\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a894e4b elementor-widget elementor-widget-image\" data-id=\"a894e4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"66\" src=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt2-300x66-1.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-6384\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e887a2b elementor-widget elementor-widget-paragraph_slope\" data-id=\"e887a2b\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p>Valdav osa enimkasutatavatest\u00a0<i>tag-<\/i>idest on juba loodud sedasi, et nad modifitseerivad oma t\u00f6\u00f6d vastavalt kasutajate heakskiidule. See t\u00e4hendab, et nt. GA4\u00a0<i>event tag<\/i>-ide v\u00f5i\u00a0<i>Google Ads<\/i>-i\u00a0<i>tag<\/i>-ide puhul ei ole rohkem tarvis midagi teha.<\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-846520d e-flex e-con-boxed e-con e-parent\" data-id=\"846520d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178936b elementor-widget elementor-widget-image\" data-id=\"178936b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"564\" height=\"408\" src=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt3.png\" class=\"attachment-large size-large wp-image-6385\" alt=\"\" srcset=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt3.png 564w, https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt3-300x217.png 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ff3ef elementor-widget elementor-widget-paragraph_slope\" data-id=\"26ff3ef\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p><i>Built-in Consent Checks<\/i>\u00a0t\u00e4hendab antud juhul, et vaadeldav\u00a0<i>tag\u00a0<\/i>kontrollib enne k\u00e4ivitumist kahe \u00fclalmainitud\u00a0<i>consent type<\/i>-i olemasolu. See, kuidas nende olemasolu\u00a0<i>tag<\/i>-i tegevust m\u00f5jutab, s\u00f5ltub juba konkreetsest\u00a0<i>tag<\/i>-ist (kas olemasolu puudumine blokeerib selle t\u00e4ielikult, k\u00e4ivitab piiratud kujul vm).\u00a0<i>Additional Consent Checks<\/i>\u00a0m\u00e4\u00e4rab seevastu, mis heakskiidut\u00fc\u00fcpe on kindlasti vaja, et\u00a0<i>tag<\/i>\u00a0t\u00f6\u00f6le hakkaks. Nt kui \u00fclaltoodud n\u00e4ite puhul on kas\u00a0<i>ad_user_data<\/i>\u00a0v\u00f5i\u00a0<i>ad_personalization<\/i>\u00a0staatuseks\u00a0<i>false<\/i>, ei k\u00e4ivitu antud\u00a0<i>tag.<\/i><\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdfdd04 elementor-widget elementor-widget-heading_slope\" data-id=\"bdfdd04\" data-element_type=\"widget\" data-widget_type=\"heading_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"heading heading-medium dark-1 \">\r\n      <h2>Kuidas kontrollida, kas Consent Mode t\u00f6\u00f6tab korrektselt?<\/h2>    <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10581c7 elementor-widget elementor-widget-paragraph_slope\" data-id=\"10581c7\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p>Kui\u00a0<i>Consent Mode\u00a0<\/i>on korrektselt implementeeritud, saadetakse iga p\u00e4ringuga Google-i teenuste pihta teele lisaparameetrid. Nende parameetrite olemasolu on v\u00f5imalik kontrollida l\u00e4bi Tag Assistant-i, kasutades oma veebilehitseja\u00a0<i>developer tools<\/i>-e v\u00f5i <a href=\"https:\/\/chromewebstore.google.com\/detail\/google-analytics-debugger\/jnkmfdileelhofjcijamephohjechhna?pli=1\">brauserilaiendust<\/a>.<\/p><p>\u00a0<\/p><p>Toome esimese n\u00e4itena antud juhul v\u00e4lja veebilehitseja enda kasutamise, kuna see ei eelda \u00fchegi lisat\u00f6\u00f6riista kasutamist. Olles kontrollitaval veebilehel, tuleb avada arendust\u00f6\u00f6riistad (<i>Developer Tools<\/i>) \u2013 lihtsaim viis selleks on kasutades klahvikombinatsiooni CTRL+Shift+C (Mac-i kasutajate jaoks CMD+Shift+C). Seej\u00e4rel tuleb avanenud vaatest valida \u201cNetwork\u201d ning otsingulahtrisse sisestada:<\/p><p>\u00a0<\/p><ul><li>Consent Mode v1 puhul parameeter nimega \u201cgcs\u201d.<\/li><\/ul>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bb5b49 e-flex e-con-boxed e-con e-parent\" data-id=\"5bb5b49\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb7588 elementor-widget elementor-widget-image\" data-id=\"ffb7588\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"232\" src=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt4-300x232-1.png\" class=\"attachment-large size-large wp-image-6386\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ccf7d7 elementor-widget elementor-widget-paragraph_slope\" data-id=\"9ccf7d7\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p>Antud parameetri v\u00e4\u00e4rtuseks on G1** \u2013 esimene t\u00e4rn n\u00e4itab, kas reklaamk\u00fcpsistele on heakskiit antud, teine n\u00e4itab, kas anal\u00fc\u00fctikak\u00fcpsistele on heakskiit antud:<\/p><p>\u00a0<\/p><ul><li style=\"list-style-type: none\"><ol><li>G100 \u2013 heakskiitu pole antud kummalegi t\u00fc\u00fcbile<\/li><li>G110 \u2013 reklaamk\u00fcpsistele heakskiit antud, anal\u00fc\u00fctilistele mitte<\/li><li>G101 \u2013 anal\u00fc\u00fctikak\u00fcpsistele heakskiit antud, reklaamk\u00fcpsistele mitte<\/li><li>G111 \u2013 heakskiit antud k\u00f5igele<\/li><\/ol><\/li><\/ul><p>\u00a0<\/p><ul><li>Consent Mode v2 puhul tuleb otsida \u201cgcd\u201d nimelist muutujat<\/li><\/ul>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01a26f7 e-flex e-con-boxed e-con e-parent\" data-id=\"01a26f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55be973 elementor-widget elementor-widget-image\" data-id=\"55be973\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"339\" src=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt5.png\" class=\"attachment-large size-large wp-image-6387\" alt=\"\" srcset=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt5.png 638w, https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt5-300x159.png 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795bf3d elementor-widget elementor-widget-paragraph_slope\" data-id=\"795bf3d\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p>Antud muutuja sisaldab v\u00e4\u00e4rtuseid k\u00f5igile neljale\u00a0<i>Consent Mode<\/i>-i signaalit\u00fc\u00fcbile: &amp;gcd=13*<b>ad_storage*<\/b>3<b>*analytics_storage*<\/b>3<b>*ad_user_data*<\/b>3<b>*ad_personalization*<\/b>1<\/p><p>Ehk siis muutuja algab numbriga \u201c1\u201d, misj\u00e4rel on v\u00e4lja toodud neli\u00a0<i>Consent Type<\/i>-i, mis on k\u00f5ik eraldatud numbriga \u201c3\u201d ning muutuja l\u00f5peb taas numbriga 1. Numbrite vahel kasutatavad t\u00e4hed t\u00e4histavad, kas heakskiit on antud v\u00f5i mitte:<\/p><ul><li style=\"list-style-type: none\"><ul><li>L \u2013 t\u00e4histab, et antud heakskiit pole\u00a0<i>Consent Mode<\/i>-iga m\u00e4\u00e4ratud<\/li><li>P \u2013 t\u00e4histab, et antud heakskiit on vaikimisi keelatud<\/li><li>Q \u2013 t\u00e4histab, et antud heakskiit oli vaikimisi keelatud ning j\u00e4i ka selleks peale kasutaja sisendit<\/li><li>T \u2013 t\u00e4histab, et antud heakskiit on vaikimisi lubatud<\/li><li>R \u2013 t\u00e4histab, et antud heakskiit oli vaikimisi keelatud, ent on lubatud peale kasutaja sisendit<\/li><li>M \u2013 t\u00e4histab, et antud heakskiidul vaikev\u00e4\u00e4rtus puudus, ent on keelatud peale kasutaja sisendit<\/li><li>N \u2013 t\u00e4histab, et antud heakskiidul vaikev\u00e4\u00e4rtus puudus, ent on lubatud peale kasutaja sisendit<\/li><li>U \u2013 t\u00e4histab, et antud heakskiit oli vaikimisi lubatud, ent on keelatud peale kasutaja sisendit<\/li><li>V \u2013 t\u00e4histab, et antud heakskiit oli vaikimisi lubatud ning j\u00e4i ka selliseks peale kasutaja sisendit<\/li><\/ul><\/li><\/ul><p><b>Antud formaat ja skeem muutub tulevikus \u00fcsna suure t\u00f5en\u00e4osusega \u2013 on hea osata lugeda neid parameetreid ning nende v\u00e4\u00e4rtuseid, ent korrektse info huvides on m\u00f5istlik kasutada kontrollimisel selleks loodud t\u00f6\u00f6riistu, nt\u00a0<\/b><b><i>Tag Assitanti<\/i><\/b><b>.\u00a0<\/b><\/p><p>Tag Assistant-i abil\u00a0<i>Consent Mode<\/i>-i kontrollimine on lihtsam ning otsekohesem:<\/p><p>\u00a0<\/p><ul><li>Esimese asjana ava\u00a0<a href=\"https:\/\/tagassistant.google.com\/\"><i>Tag Assistant<\/i><\/a>\u00a0ning sisesta sinna oma kontrollitava lehe URL.<\/li><li>Preview vaates anna oma k\u00fcpsiseb\u00e4nneril heakskiit m\u00f5ndadele k\u00fcpsiset\u00fc\u00fcpidele.<\/li><li>Mine\u00a0<i>Tag Assistant<\/i>-isse ning vali esimene\u00a0<i>Consent<\/i>\u00a0<i>event<\/i>\u00a0vasakult:<\/li><\/ul>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1012574 e-flex e-con-boxed e-con e-parent\" data-id=\"1012574\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a2e93 elementor-widget elementor-widget-image\" data-id=\"f5a2e93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt6-300x220-1.png\" class=\"attachment-large size-large wp-image-6388\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac9983 elementor-widget elementor-widget-paragraph_slope\" data-id=\"2ac9983\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <ul><li>Peale n\u00f5usoleku andmist kontrolli, kas\u00a0<i>Consent State<\/i>\u00a0on muutunud vastavalt antud n\u00f5usolekule.<\/li><\/ul>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3964ec e-flex e-con-boxed e-con e-parent\" data-id=\"f3964ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44b19da elementor-widget elementor-widget-image\" data-id=\"44b19da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/mediahouse.ee\/wp-content\/uploads\/2024\/02\/pilt7-300x220-1.png\" class=\"attachment-large size-large wp-image-6389\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f75a1b elementor-widget elementor-widget-paragraph_slope\" data-id=\"7f75a1b\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p>Consent Mode-i \u00fcmber keerleb veel omajagu k\u00fcsim\u00e4rke, ent 6. m\u00e4rtsi t\u00e4htaeg on enamikele turundajatele hea v\u00f5imalus muuta oma veeb koosk\u00f5lastatuks erinevate andmekaitsealaste \u00f5igusaktidega, v\u00e4ltides sealjuures v\u00f5imalikult palju andmekadu, mida see endaga kaasa v\u00f5ib tuua.\u00a0<i>Consent Mode<\/i>-i korrektne implementeerimine garanteerib, et Google suudab omale parimal teadaoleval viisil modelleerida Su lehel toimuvat ning t\u00fchimikud konversiooni- ja liiklusandmetes j\u00e4\u00e4vad minimaalseks.<\/p><p>\u00a0<\/p><p>Kui k\u00f5ik eelnev tundus pisut liiga keeruline ja tekitas pigem k\u00fcsimusi juurde, siis\u00a0<a href=\"https:\/\/www.mediahouse.ee\/kontakt\/#form\">kirjuta meile<\/a>\u00a0julgelt ning aitame selgust luua.<\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Artikkel on kirjutatud koost\u00f6\u00f6s advokaadib\u00fcroo\u00a0Njord vandeadvokaadi ja CTO Tea Kookmaaga. Sissejuhatus L\u00e4inud n\u00e4dalal avaldatud artikliga hakkas vaikselt ka&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,22],"tags":[],"class_list":["post-6532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development-en","category-technology-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consent Mode - the bridge between data protection and marketing - Media House<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediahouse.ee\/en\/2024\/02\/12\/consent-mode-the-bridge-between-data-protection-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consent Mode - the bridge between data protection and marketing - Media House\" \/>\n<meta property=\"og:description\" content=\"Artikkel on kirjutatud koost\u00f6\u00f6s advokaadib\u00fcroo\u00a0Njord vandeadvokaadi ja CTO Tea Kookmaaga. 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