{"id":6526,"date":"2024-07-23T06:12:02","date_gmt":"2024-07-23T06:12:02","guid":{"rendered":"https:\/\/mediahouse.ee\/2024\/07\/23\/surprise-from-google-third-party-cookies-in-chrome-are-preserved\/"},"modified":"2025-02-12T09:54:22","modified_gmt":"2025-02-12T09:54:22","slug":"surprise-from-google-third-party-cookies-in-chrome-are-preserved","status":"publish","type":"post","link":"https:\/\/mediahouse.ee\/en\/2024\/07\/23\/surprise-from-google-third-party-cookies-in-chrome-are-preserved\/","title":{"rendered":"Surprise from Google: third-party cookies in Chrome are preserved"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6526\" class=\"elementor elementor-6526 elementor-867\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-eaf6cf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaf6cf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81c71c\" data-id=\"d81c71c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-085aa89 elementor-widget elementor-widget-paragraph_slope\" data-id=\"085aa89\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <p>Google decided this week that it will not eliminate third-party cookies on all websites by 2025 unless the website has a compliant consent banner. Instead, all Chrome users will be able to choose whether or not to allow third-party cookies on a browser-wide basis. This will make it easier to use the web, and you can change your choice later if you wish.<\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f83738 elementor-widget elementor-widget-heading_slope\" data-id=\"2f83738\" data-element_type=\"widget\" data-widget_type=\"heading_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"heading heading-medium dark-1 \">\r\n      <p><b>What should you know?<\/b><\/p>    <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-050b4c0 elementor-widget elementor-widget-paragraph_slope\" data-id=\"050b4c0\" data-element_type=\"widget\" data-widget_type=\"paragraph_slope.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"paragraph dark-1\">\r\n          <ul data-sourcepos=\"3:1-12:0\"><li data-sourcepos=\"3:1-4:0\"><p data-sourcepos=\"3:3-3:153\">\"User Choice\" or the browser-wide ability to manage cookies is expected to reduce third-party cookie signals, which we as marketers can use, by 70-80%.<\/p><\/li><li data-sourcepos=\"5:1-6:0\"><p data-sourcepos=\"5:3-5:81\">As a result of the loss of these signals, users will see less personalized ads.<\/p><\/li><li data-sourcepos=\"7:1-8:0\"><p data-sourcepos=\"7:3-7:215\">You should still continue to ask users of your website for their consent to use third-party cookies, as this is transparent and builds trust, and Chrome is not the only web browser whose users we need to consider.<\/p><\/li><li data-sourcepos=\"9:1-10:0\"><p data-sourcepos=\"9:3-9:164\">In addition, this allows you to send information about consent to Google services, allowing them to use machine learning to improve both data and service quality.<\/p><\/li><li data-sourcepos=\"11:1-12:0\"><p data-sourcepos=\"11:3-11:218\">Since the future of third-party cookies is uncertain, it is worthwhile to start collecting important data directly to the client's server today, so that all the necessary information does not disappear at some point.<\/p><\/li><\/ul><p data-sourcepos=\"13:1-13:68\">If you have any questions, please contact us: digital@mediahouse.ee.<\/p>        <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google decided this week that it will not eliminate third-party cookies on all websites by 2025 unless the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,21],"tags":[],"class_list":["post-6526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-en","category-development-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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