{"id":6518,"date":"2023-12-03T09:18:19","date_gmt":"2023-12-03T09:18:19","guid":{"rendered":"https:\/\/mediahouse.ee\/2023\/12\/03\/digital-trends-in-2024\/"},"modified":"2026-03-27T07:58:23","modified_gmt":"2026-03-27T07:58:23","slug":"digital-trends-in-2024","status":"publish","type":"post","link":"https:\/\/mediahouse.ee\/en\/2023\/12\/03\/digital-trends-in-2024\/","title":{"rendered":"Digital trends in 2024"},"content":{"rendered":"\t\t
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  • AI-st<\/strong>\u00a0ei saa \u00fcle ega \u00fcmber \u2013 tegelikult on AI tulek turule v\u00e4ga hea, sest see annab uusi ja paremaid v\u00f5imalusi t\u00e4psemaks turundamiseks. AI muudab Chatbotid vastamisel targemaks, seega on aina raskem aru saada, et r\u00e4\u00e4gid robotiga. AI annab v\u00f5imaluse liita veebilehele h\u00e4\u00e4lotsing, on ju Siri iPhone\u2019ikasutajate seas t\u00f5usev trend. Paljud iPhone\u2019i omanikud kasutavad Sirit hetkel veel ainult autoga s\u00f5ites, aga see mugavus liigub tasapisi aina rohkem ka veebi. Veebilehtedele integreeritavad virtuaalassistendid on t\u00f5usev trend, Amazoni Alexa on juba p\u00e4ris populaarne Amazoni kasutajate seas. AI v\u00f5imaldab ka turundustekstide efektiivsemat koostamist. K\u00f5ik need arengud aitavad turundajatel sihtr\u00fchma t\u00e4psemini tabada, v\u00e4ltides samal ajal reklaamide n\u00e4itamist mittehuvitatud kasutajatele. AI v\u00f5imaluste spekter laieneb pidevalt.<\/li>
  • Sotsiaalmeedia j\u00e4tkuv kasv<\/strong>. Sotsiaalmeedia platvormide arvukus pakub kasutajatele laia valikut, kuid teisalt muudab see turundajate jaoks keeruliseks otsustamise, millistesse platvormidesse rohkem investeerida. K\u00f5ikides kanalites ei j\u00f5ua ja ei olegi m\u00f5istlik olla. Lisaks liigub osa Google\u2019i otsingumootori funktsioonist samuti sotsiaalmeedia platvormidesse (alla 21-aastane kasutaja teeb peamiselt p\u00e4ringuid TikTokist). Seega kasuta # v\u00f5imalikult t\u00e4pselt.<\/li>
  • M\u00e4ngulise vormi kasutamine turunduses.<\/strong>\u00a0Aina populaarsemaks muutuvad interaktiivsed videod, erinevad kalkulaatorid ja muud t\u00f6\u00f6riistad, mis pakuvad kasutajale mingit lisav\u00e4\u00e4rtust (n\u00e4iteks: sisesta oma silma- ja juuksev\u00e4rv ja riiete e-pood n\u00e4itab, millised v\u00e4rvid Sulle k\u00f5ige paremini sobivad jne). M\u00e4ngulisuse lisamine aitab hoida kasutajat kauem veebilehel, mis omakorda aitab saada kasutaja kohta rohkem infot, et teha talle paremaid ja t\u00e4psemaid pakkumisi. Praeguses maailmas, kus valitsevad inflatsioon ja Euribori t\u00f5us, otsivad kasutajad l\u00f5busat ja meelelahutuslikku sisu.<\/li>
  • Inimlik l\u00e4henemine.<\/strong>\u00a0Arvestades eelmises punktis mainitud majanduslikku seisu, tuleb aina enam esile, et inimesed ei taha end tunda pelgalt kasumi- v\u00f5i kliendikaardinumbrina. Seega t\u00f5useb B2B ja B2C asemel fookusesse B2H ehk business to human. Siin on m\u00e4rks\u00f5nadeks lugude jutustamine, mis k\u00f5netavad kasutajat inimlikul v\u00f5i s\u00f5bra tasemel. Selle parimaks v\u00e4ljundiks on aina populaarust koguv videosisu.<\/li>
  • Google otsingumootor on j\u00e4tkuvalt tugev ja efektiivne turundusplatvorm<\/strong>. Googles tehakse hinnanguliselt \u00a06,3 miljonit p\u00e4ringut igas minutis ja isegi kui mingi osa otsingutest liigub sotsiaalmeedia platvormidesse, on otsingumootor endiselt tegija. Selles hakkavad olulisemat rolli m\u00e4ngima veebilehe relevantsus, otsingus\u00f5na ja veebilehe seos, Google-i algoritmide poolt antav ranking otsingus\u00f5nale ja maandumislehele. Kui 2018. aastal oli Google-i otsingumootor br\u00e4ndi m\u00f5jutamise edetabelis 11. kohal, siis 2022 oli 5. kohal ning t\u00f5us aina j\u00e4tkub. Aina kasvav trend on otsingumootorites ka\u00a0h\u00e4\u00e4l- ja pildiotsing\u00a0<\/strong>(Google Lens pildiotsingut tehakse kogu maailmas keskmiselt kuus 12 miljardit korda). Mis t\u00e4hendab, et veebilehe piltide optimeerimine muutub \u00fcha olulisemaks.<\/li>
  • Liitreaalsuse(AR)\u00a0<\/strong>roll on viimastel aastatel turunduses oluliselt kasvanud, pakkudes br\u00e4ndidele uusi viise tarbijate kaasamiseks. AR-tehnoloogia v\u00f5imaldab luua interaktiivseid ja meeldej\u00e4\u00e4vaid kogemusi, mis rikastavad tarbijate br\u00e4ndikogemust. AR on muutnud digitaalseid reklaame, v\u00f5imaldades tarbijatel tooteid virtuaalselt proovida v\u00f5i nendega suhelda. N\u00e4iteks kosmeetika- ja moebr\u00e4ndid kasutavad AR-i, et pakkuda virtuaalseid prooviruume. AR rakendused suurendavad kaasatust, pakkudes tarbijatele m\u00e4ngulisi ja harivaid kogemusi, misl\u00e4bi suureneb br\u00e4nditeadlikkus ja kasvab lojaalsus.<\/li><\/ul>

    \u00a0<\/p>

    V\u00e4lja toodud trendid n\u00e4itavad, et ettev\u00f5tete veebilehed muutuvad tehniliselt keerukamaks, kuid pakuvad samal ajal kasutajatele paremaid v\u00f5imalusi sobiva toote v\u00f5i teenuse leidmiseks. Ettev\u00f5tted peavad tegema rohkem kasutajauuringuid, et paremini tunda oma sihtr\u00fchma ja olla aktiivsed nendes sotsiaalmeedia kanalites, kus nende olulised kasutajad liiguvad. Paremini oma klienti tundes muutub turundamine efektiivsemaks ja v\u00e4hem kulukaks.<\/p>

    \u00a0<\/p>

    Kasutatud allikad: MH teadmised,\u00a0Kodehash, Similarweb Gamification marketing, Kantar Marketing trends 2024, Think With Google, ChatGPT.<\/p> <\/div>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    AI-st\u00a0ei saa \u00fcle ega \u00fcmber \u2013 tegelikult on AI tulek turule v\u00e4ga hea, sest see annab uusi ja…<\/p>\n","protected":false},"author":2,"featured_media":6369,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,22],"tags":[23,24],"class_list":["post-6518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development-en","category-technology-en","tag-development-en","tag-technology-en"],"acf":[],"yoast_head":"\nDigital trends in 2024 - Media House<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediahouse.ee\/en\/2023\/12\/03\/digital-trends-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital trends in 2024 - 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