As of December 10th, it is also possible to create ads on Pinterest in Estonia!
Pinterest is a visual search platform that helps brands reach customers at all stages of the buying journey. It is a full-funnel solution that combines increasing brand awareness, directing traffic, and achieving conversions.
What makes Pinterest the ideal platform?
- Suitable categories:
- Food 🍔
- Home 🏠
- Fashion 👗
- Decor 🎀
- Pets 🐾
- Beauty 💄
- Travel ✈️
- Wedding 💍
- Drinks 🍺
- Baby 👶
- Results from initial tests:
- Awareness: CPM - €1, CTR - 1%, CPC - €0.10
- Traffic: CPM - €1.60, CTR - 0.47%, CPC - €0.35
- Conversion: CPM - €1.50, CTR - 0.24%, CPC/Cost per result - €0.60
- Ad Formats:
- Standard Pin
- Standard Video
- Max Width Video
- Carousel ad
- Collections ad
- Idea ad
- Precise targeting options:
- Interests
- Keywords
- Engagement Retargeting
- Visitor Retargeting
- Customer Lists
- Actalike Audiences
